What the then artistic director of Chanel, Jacques Helleu, had in mind when he created theJ12it was a watch that was ‘indestructible and timeless’, key features of this fine timepiece if it could be better described in 2 words.
Indestructible. A standout feature of ChanelJ12would be its use of high-tech ceramic, which registers a 9 on the international Mohs scale of mineral hardness. The scale is commonly known as a measure of one mineral’s ability to scratch another, which is why diamonds are always at the top with a score of 10 and steel only a 5, making high-grade ceramics. technology a far superior material for watches, one that is scratch resistant and perfect for everyday wear. High-tech ceramic is also hypoallergenic, non-oxidizing, resistant to chemical attacks, thermal shock and, yes, even aging.
Which brings us to the next point, timeless. TheJ12is one that looks fresh and current despite turning 18 this year. It comes in two colors,BlackandWhite, which are essentially two of Gabrielle Coco Chanel’s favorite colors. Black has a sheen that is a “symbol of strength and energy,” while white is a complementary color that conveys an air of elegance, sophistication, and the perfect embodiment of purity. Two colors that appeal to both men and women with the ability to stand the test of time. It will never be classified as “in season or trendy” so really, what’s not to love?
With a material that is virtually indestructible and a truly timeless style, theJ12it is truly built for everyday use. This is why. It’s lightweight, thanks in part to the use of high-tech ceramic, and one that will sit comfortably on her wrist day and night. It can be dressed up or down, with a sporty-chic appeal that makes it a truly versatile watch. Furthermore, the ‘sporty’ bit is not just limited to its appearance, but also refers to one of its functions, with a water resistance of 200m. Taking a plunge? No problem.
Another point worth mentioning? TheJ12It is Chanel’s first unisex watch, carrying with it a masculine-feminine style that looks good on any gender. Perfect for him, perfect for her and perfect for every day.