TAG Heuer: 5 Things to Know About Your New ‘Super Mario’ Watch



No one would have seen it coming, but TAG Heuer and Nintendo have officially joined forces, creating a new timepiece that has broken new ground in the world of gaming and watchmaking. MeetTAG Heuer connected, your ‘active on the move’ smartwatch that is now dressed inSuper Mario.There are quite a few details on the watch, so read on to find out 5 things to know about the limited edition watch.


01– Just like the Super Mario game, you can have a little adventure with the watch, as it unlocks various “rewards” if you complete certain “missions”, such as accumulating your step count, among others. Upon reaching different stages of your daily goal, the dial will display a different animation for a fun and whimsical twist.

02– EveryTAG Heuer connected Super Mario(SGD3050) will be sold together with exclusive packaging, and the watch faces are completely redesigned in Super Mario colors. There is one calledTimingone that takes retro elements from the 1985 version of the game, and others that come in red and blue tones that are adapted from Super Mario itself. The fourth version known asOrbitalsit spins and moves in a fascinating pattern.

03– Interchangeable straps are also a new feature to look forward to, giving you different looks that you can easily switch up. Bet on the elegant black leather if you want something more discreet, or you can always opt for the sportier alternative in perforated red Rubber. Mario’s ‘M’ symbol is also engraved on the strap and crown buckles, adding that detailed touch that is sure to be a fan pleaser.

04– Save the date for July 15, 2021, asTAG Heuer connected Super MarioIt’s only going to be available in limited numbers worldwide (made in 2000, with just 25 units in Singapore), so you know what to do if you want to get your hands on one. Available in just one size (45mm in diameter), the watch has all-day battery life and is also packed with extras like a heart rate monitor and compass for your daily adventures.

05– This won’t be the only time that Nintendo will collaborate with TAG Heuer, as the brand has announced that this will be the start of a long-term partnership that will only see more watches created between the two. In other words, you just might see more of your favorite Nintendo characters come to life, and you can start the collection right now with Mushroom Kingdom’s own hero, Super Mario.

For more information, visit